Which of the following is an example of wholesalers?

• A. Retailers.
• B. Wholesalers buy in bulk and sell to retailers.
• C. Direct to consumer platforms.
• D. Manufacturers.

Answer: (B)

Wholesalers are middlemen in the supply chain who buy large quantities of goods from manufacturers and distribute them to retailers in smaller lots. This bulk-to-retailer role is exactly what the description “wholesalers buy in bulk and sell to retailers” conveys, so it’s the best match for an example of wholesalers. In contrast, retailers sell to end customers, direct-to-consumer platforms sell straight to shoppers, and manufacturers are the producers who create the goods, not the distributors who move them to stores. A typical example is a distributor that purchases pallets of product from a manufacturer and supplies local grocery stores.