Business Management and Marketing Concepts for Students Practice Test

Within SWOT analysis, weaknesses denote internal limitations that may hinder success. They are aspects the organization controls but that put it at a disadvantage, such as limited resources, skill gaps, inefficient processes, outdated technology, or weak brand perception. The other categories are external: strengths are internal positives that help performance, opportunities are external chances for growth, and threats are external challenges. Recognizing weaknesses guides where to invest or improve, reducing their impact on pursuing goals.