Which is an example of segmentation by occasion?

• A. Frequent buyers as a loyalty segment.
• B. Geographic segmentation by region.
• C. Customers purchase more around holidays.
• D. Age-based segmentation.

Answer: (C)

Occasion-based segmentation groups customers by the specific occasions that prompt purchases, such as holidays or special events. This question’s example—customers buying more around holidays—shows how buying behavior is tied to a particular occasion, which is exactly what segmentation by occasion captures. Other options reflect different bases: frequent buyers reflect loyalty or behavioral patterns, geographic segmentation uses location, and age-based segmentation uses demographics. Tying marketing to the occasion helps tailor timing, offers, and messaging to maximize impact when the occasion drives demand.