What are the short-term goals used to achieve the mission and measure performance?

• A. Actions
• B. Strategies
• C. Objectives
• D. Indicators

Answer: (C)

Short-term targets that translate the mission into concrete, time-bound results are called objectives. They provide specific outcomes to aim for, making planning, execution, and evaluation possible. For example, an objective might be to increase market share by 3% in the next 12 months or to achieve a customer satisfaction score of 90% by the end of the quarter. Because objectives are specific and measurable, they establish a clear benchmark for success and a basis to track progress. Actions are the concrete steps taken to reach those targets, strategies describe the overall approach to achieve them, and indicators are the metrics used to monitor performance against those targets. So, these short-term, measurable targets that guide effort and assessment are objectives.