In the product life cycle, which stage is associated with launching a new product?

• A. Growth
• B. Intro
• C. Maturity
• D. Decline

Answer: (B)

Launching a new product happens in the introduction stage of the product life cycle. This is when the product first enters the market, and the focus is on building awareness, educating potential customers, and encouraging trial. Marketing and distribution efforts are high as the goal is to get people to notice and try the product, even though sales may be slow at first and profits can be limited due to launch costs. As the market accepts the product, it moves into the growth stage, where sales rise more quickly and the product gains traction. In contrast, the mature stage features peak or stable sales with intensified competition, and the decline stage sees sales and demand fall.